"Wow. Just… Wow. "
This is how we really feel concerning the video explosion of the final 5-10 years.
You’ll have seen a few of the numbers:
“Over 500 million hours of video are watched on YouTube every day. "
Pretty crazy, right?
We understand that by reading this article you already have an idea of how valuable video marketing can be.
Our goal is not to convince you of what you already know, but to help you find the last piece of evidence that will push you over the edge and get you started on your business video marketing campaign.
So let's talk about why video marketing is so important!
Why is video marketing so important?
Why is video marketing so important?
The short answer: Everyone does it.
No, seriously – Video is huge and you will only lose a large part of your target audience if you do not start marketing your business this way.
The numbers back it up.
In a moment, we'll show you what we mean.
Long answer: Video is essentially a reality, the human interaction we can get with technology.
In reality, except for touch, taste and smell, video is essentially what we can get into human conversation in digital mode.
People just want human relationships as much as ever.
Today, we're also talking about why the numbers are so high.
Video marketing is important because the numbers say so
WordStream, an online marketing expert, published an article full of gold. video marketing statistics they update every year.
The figures show us how big this video trend is to explode, where it is going, and how much ROI video marketing can do.
How big is the video? Consider this WordStream statistic:
“One-third of the web activity is used to watch video.”
Let it soak for a minute… one-third.
Are you able to think about absorbing a third of your shopper's web time?
In fact, just because you are a video marketing does not imply that you are capturing all that visitors, however the info is sufficient to take a break.
The place's all this video consumption going? Primarily on YouTube and social media, says WordStream:
"YouTube has over a billion customers, virtually a third of all Internet users."
Did you know that YouTube is the world's second largest search engine behind Google?
Yes, YouTube receives so much traffic that it is considered a search engine.
Where does social media come from the video marketing mix? WordStream says here:
"More than 500 million (half a billion) individuals watch video on Facebook day-after-day."
YouTube and Facebook are really selected platforms for video marketing (WordStream):  "45% of people watch over an hour on Facebook or YouTube movies every week. ”
So what does it appear to be from an ROI perspective? In line with WordStream:
“Video marketers grow revenue 49% faster than non-video users.”
“64% of consumers shop after branded social videos.”
If you want to see great outcomes out of your marketing efforts, video marketing is a must. street.
It's also the best way of the longer term, in line with WordStream:
“The 25- to 34-year-olds (millennia) age group watch most videos online. “
Millennia magazines have become the dominant generation in the workforce with more purchasing power and more so-called cultural norms. Generation Z (16-24 year olds) have increased their use of YouTube since last year. "
If you want to advance to the next couple of generations, you need to invest in video marketing.
Video marketing is important because it is human
Why do so many people turn to video?
To be honest, it's because it allows for a more humane experience.
With video, people's faces, expressions, ringtones and twists come through which text can never be dreamed of and photos are just trying to achieve
The more raw and real video looks, the better it works.
This is important for one reason: Trust is the foundation of every relationship.
Behind every question asked by a customer. the question is, "Can I trust you?"
Video marketing answers: "Yes."
With video, there's no hiding behind fine graphics and smiling pictures – there's just the camera in front of you, do it.
Here are some other things we have found in people and in the video:
- People care about people. Heat map data shows that websites put people's eyes on their faces before moving on to the text. It is our natural instinct to evaluate the people involved in any situation before we assess the situation ourselves. How much more with face video!
- People feel exhausted. Digital experts estimate that most of us are exposed to over 4,000 marketing messages a day. People no longer want to filter all this information. They want to get important information to them in a simple way. This is something the video is great for.
- People are bored or lazy. The video is entertaining. You can spend hours watching the video and noticing. It is by far the easiest form of media consumption.
At this point, you are probably wondering how to make video power work for your business.
We only have one piece of advice: Use it everywhere.
Use Video Everywhere
In Business, Videos Can Be Used Everywhere Almost Anything! Not just marketing, but a full customer experience.
If you think about it, the video can replace almost every point you touch with a customer.
Thinking of sending a thank you message to a customer? Instead, send a personal thank you video!
Do you plan to plan product training with a new customer? Instead, record an in-depth training video!
The video can be used:
- Product demo
- Traveling with the customer
- Customer training
- Company introduction
- Meeting with the team
- Customer support
- And much, much more! Common video marketing applications, of course, are:
- brand promotions
- event campaigns
- thought leadership
- . Customer Testimonials
- And More
Video marketing can take the form of pre-recorded videos, live videos, 360 ° videos and virtual & augmented reality.
Here are some statistics that show how big a difference video can make in all aspects of marketing:
“The video on your landing pages can increase conversion rates by more than 80%.”
"Your marketing e mail headline will improve open bids by 19%. "
" blog video posts appeal to 3x as many inbound hyperlinks as weblog posts without video. "
Ask yourself every question you ask:" Can I report a video for this? “
The 14-Level Checklist for Efficient Video Marketing
We know that getting there and starting a new one (particularly video marketing) is not straightforward.
Merely pulling the smartphone out or turning on the webcam and recording works for some individuals. , however not all.
We especially advocate the official video production course of for ads and promotions.
This ensures the very best quality to symbolize your enterprise in the absolute best mild.
Our video manufacturing course of is an easy, 14-point checklist:
location ✔ E-book a location prematurely so you don't have to worry about last-minute conditions.
Actors / Actresses ✔ Discover the power to offer your video beforehand, so you don't have to mix it up.
One Day Film ✔ Get all the stuff you need for a number of videos in a single shot to save lots of time.
Storyboard ✔ Begin with a scene-by-plan that leaves nothing to guess or "wander".
Script ✔ Make sure what you say, with an motion plan and a manuscript.
Modifying ✔ Edit video to take away all "UM" and "UH" so you might be
Targeted submit ✔ Stay tuned so individuals keep on-line and watch your fascinating video production.
Designed Oriented ✔ Use each scene as you drive forward and maintain your viewers interested.
Transitions ✔ Make clean transitions to keep your viewers targeted all through the video.
Play departments ✔ Share important info corresponding to titles and titles with out weakening the video.
Branding ✔ Tag your movies together with your emblem, colors, and fonts so individuals realize it.
This guidelines, mixed with artistic video ideas, had led to our greatest video marketing efforts.
Attempt the checklist for yourself and see what you assume!
Prepared to start out video marketing yet?
We hope that a few of this info and anecdotal proof has proven you the importance of launching a video marketing marketing campaign for your small business.
If you wish to speak more concerning the worth of video marketing, we'd love to talk!
Schedule a free consultation with one among our founders.
19659002] Wanting forward to meeting you and di scussing the longer term!
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