Economy & Markets Entrepreneur Jaffna Latest Tourism Trade Watch Tower Helps Small Businesses Sell Trade Barriers – Lanka Business Online

Robinson B Prashanthan

By Jekhan Aruliah

In case your aim is to earn cash, you have to be positive you understand how you’re promoting. Should you need food and home and practice your family. Or that you must impress your colleagues with the newest baubles, devices and fancy automobiles. Whether you're encoding purposes, handmade ornamental gadgets, cultivated mangoes or stealing bicycles. If your objective is to earn money, it's better to make certain you sell what you do.

There is a thriving business on the earth that provides gear and coaching for poor individuals. Individuals with a couple of choices however what's given. Often free, typically with NGOs or diaspora funding, these packages need to help the poor stay. Very commendable. Jaffna once I found I’ve met and heard, and charitable packages that donate sewing machines, cows, talent training in pc science and English, and entrepreneurship.

I’ve met with donors complain that they return a couple of months after the charity recipients of schooling only to seek out forgotten and the donated stitching machine or a cow or no matter is bought. They condemn inhumanity, dishonesty and laziness, they blame the poor for their very own poverty.

These packages typically fail as a result of they don’t resolve gross sales issues. Training is straightforward. A couple of hours of lectures, some sweet teas and wildcards which were rounded up on the certification ceremony are straightforward. It’s particularly straightforward if after a yr nothing is completed to see if the training has actually modified. Donation gear is even easier. Take the package deal, hand it over and take pictures to the web site. Don't get me improper if these expertise and package deal presents are mixed alongside the route to market and earn money they’re fantastic. But they’re often not

Selling is troublesome. It’s worthwhile to perceive what the market needs, how you develop your services to satisfy market needs, and how much the market is paying, how the market knows that you are, find out how to get the market to trust you, tips on how to charge, how one can deliver services, methods to deal with issues, complaints, how you can maintain the clientele repeat business and so much extra. For small companies, you understand in case your gross sales are profitable, relying on how a lot money you make and whether the collector is on the lookout for you.

Sales expertise develop into robust with time and expertise. Neither YouTube nor Powerpoint and "roadmaps" and wildfire and candy tea and certificates. is a brand new initiative at Jaffna to take duty for sales. Initiative led by Jaffna Entrepreneur Robinson B Prashanthan, whose corporations go from IT to environmentally pleasant containers (created from elements of Areca palms). I have met Prashanthanin, so I can say welcome at every moment, after which over the past couple of years, but I never knew him. This modified in early 2019, when Prashanthan showed me the Areca report manufacturing unit in Visvamadu in Killinochchi, and once I visited his software program workplaces in Jaffna

In my conversations I discovered Prashanthan's strategy to its own:

a) Win There isn’t any shame. Make a great profit by giving rather a lot to your clients, suppliers and employees. Your victory is your duty. Eat it, use it, drive it, place it once more, it's your corporation.

b) At this time's want, particularly within the north and east, is to create successful companies that create good jobs, develop their financial system and convey wealth. We have to construct corporations that provide examples for different corporations and buyers.

c) The time has come to help probably the most promising success, not solely to assist the weakest to survive.

Borrowing from former South African Archbishop Desmond Tutu, one of many nation's main anti-apartheid campaigns, "There will be a time when we need to stop pulling people out of the river. We have to go up and find out why they are falling."

We decided to do this launches on April 26, 2019. HappyMarket is growing just a few products for months and years. Prashanthan has appointed Miss Thuvaraka to be the director of HappyMarket for Krishnamoorthy.  Thuvaraka Krishnamoorthy

HappyMarket provides a marketplace for micro However not all of them HappyMarket only provides selected journalists the opportunity to offer certain services

The rationale for this selection is HappyMarket, which gives rather more than a market. HappyMarket gives provides corporations mentoring and feedback to develop their merchandise, get certificates (e.g. Natural, Well being, and so forth.), Improves their quality from manufacturing to packaging and branding. HappyMarket recognizes enterprise alternatives and helps provide merchandise to potential clients. For example, HappyMarket took samples of woven baskets to a leading tea brand the place the hampers have been used as packing containers for premium tea.

HappyMarket ensures that the web site maintains a high profile with continuous search engine marketing (search engine marketing). HappyMarket provides a web-based cost gateway that lets you make a cost immediately after putting an order on its web site. HappyMarket performs a direct position in making certain that merchandise are delivered efficiently to clients worldwide.

For this service, HappyMarket sets a 20-30% improve for bought products. This covers the cost of a 3rd celebration, resembling on-line cost processing fees. Producers can pay HappyMarket different fees, apart from the precise gross sales success charge.

HappyMarket uses this revenue to spend money on supporting, sustaining and creating its on-line market. It takes advertising prices, certification, model improvement, and so on. And provides advice and help to entrepreneurs who have joined the market. And yes, when the time comes, it will get some profit.

Prashanthan identified that Nordic entrepreneurs have many questions that have to be overcome. Considered one of them is the quality of the product. Through the 30 years of warfare, many people in the north did not worry an excessive amount of concerning the quality of their property. What was the second once they had to surrender at any time due to the preventing. So long as the chair didn’t collapse if you sit on it, it didn't matter if it swung. The craftsmen left the world to flee the conflict, so their boats did not move to the subsequent generations. Quality turned secondary. Such shortcomings could also be acceptable to shoppers who have survived the warfare zone. However in occasions of peace, they’re an indication of horrible carelessness. Up to ten years after the top of the warfare, many Nordic corporations have not but developed how you can assess what a modern market requires and what new alternatives can be found.

Prashanthan advised me about an previous lady, Neervaly, who makes hats product of banana fiber. It takes two days to make a small hat that he can sell to Rs300, incomes him a small Rs150 a day. In Cambodia, he saw the same weaving expertise used to supply bins for premium alcohol bottles, giving the craftsman an inexpensive salary. I met myself from a young lady at Delft Island within the Jaffna Kachcher market. He makes animals from shellfish. He bought me a shellfish for the Rs250. Once I asked her, she stated she took her over a day. Though the ornament was somewhat uncomfortable, it showed its expertise and skills that could possibly be used for far more productive and worthwhile makes use of.

As part of my visit, HappyMarket Director Thuvaraka had organized for me to satisfy three producers for their work. All three are artists that produce a job that exhibits me what an exquisite talent and expertise is. Nevertheless, I feel they’re using their superb expertise to supply merchandise with very restricted business value. By offering them help and revealing new ideas to them, HappyMarket hopes to show their promising skills into good livelihoods

Mr. Indrasekara Thanuwaran, 28, lives together with her mother and father and one brother. Whereas attending the distinguished Jaffna Central School, he continued his IT diploma. He deserves a livelihood for freelance website and software program developer online companies. His real ardour is to make picket models from ships and planes. The models of Indrasekara are toothpicks and ice cream venues with a number of inches. Regardless of their small measurement, the models have shifting elements. The mannequin of the ship under is roughly one toothpick, which is seen on its aspect. Indrasekara additionally sculpts statues from chalk plugs (faculty board)

David and Shalomi Kanakaratnam, each 28 and lately married, reside in Manipay. She works in a ironmongery shop when she has taught at the Montessori faculty and taught English-talking students to class 5. Together they produce wood-burning artwork (pyrography). David's most superb talent is, I feel, his capacity to sculpt the characters with a single pencil. They want to open a retailer to promote their art, but they are concerned that they’re committed to renting area, paying for electricity and water bills, and nonetheless do enough to reside.

HappyMarket presents an amazing alternative for young individuals. The power to develop their expertise and products is engaging to worldwide markets. Opportunity to promote your products with out danger by means of the HappyMarket web site. And the chance to community with other artists, clients and even those who can supply new ideas and strategies

A few years ago I got here to the UK Cardology 3D playing cards at a household exhibition in London. The cards are designed by one of many house owners who’re engineers and may make sure that the 3D buildings open and close easily and are robust. They get their card elements for laser printing after which assemble them in Thailand. These playing cards sell for about Rs2000 / = equal to £ 9. Less effort and time than making a seagrass peacock and 8 occasions the worth  Cardiology

There are people who visit HappyMarket and whose imaginative and prescient provides them the opportunity to see over-bought merchandise. They see the uncooked supplies and materials introduced by HappyMarket. They will see new opportunities for design and talent. They will see new supplies, banana fibers, forests, rocks, ceramics, shells and fabrics. They could see the alternatives provided by the HappyMarket community to offer utterly new services. HappyMarket is rather more than only a store selling products.

Prashanthan needs to work with other organizations and other people. Already earlier than the launch of HappyMarket, he has collaborated with the Jaffna NGO Council. He was not in search of money investments particularly. He’s making an attempt to broaden his network to offer extra routes to the market and to connect with other producers who can subcontract HappyMarket suppliers. He is on the lookout for glad clients and organizations who have seen what HappyMarket is doing, and together with his reinforcements he builds the visibility and credibility of HappyMarket.

HappyMarket is a companion for organizations offering coaching and gear that want their beneficiaries to be able to market items and providers.

Although HappyMarket starts in the northern province, Prashanthan opens it in time for small entrepreneurs throughout Sri Lanka. He needs it to turn into an effective channel for small businesses in Sri Lanka to earn a dwelling. Decreasing markets for small entrepreneurs from successful sales

Robinson B Prashanthan might be contacted at You’ll be able to contact Thuvaraka Krishnamoorthy at

(- The writer Jekhan Aruliah was born in Sri Lanka and moved to the UK together with his family when he was two years previous. He graduated from London. College in 1986, graduated from Jekhan For more than 20 years within the IT business, half of which he managed to develop offshore software for British corporations in Colombo and Gurgaon (India), Jaffna, the place he is now concerned in social and economic tasks, can contact -)

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