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Community Status: Together we study the basic principles of belonging to a European technology ecosystem

Community Status: Together we study the basic principles of belonging to a European technology ecosystem

What is the group and how do you keep it?

These elementary questions introduced Severin Matusek and Kristoffer Tjalven together in 2017 to launch cooperation. Cooperation is now a international network that explores the foundations of the group and the way communities could be maintained between organizations, farms and geographic areas. Working in Copenhagen and Berlin, the group works with corporations of all sizes to develop their group efforts and explore strategies of bringing tradition, technology and society collectively.

Collaboration is Severin's and Kristoffer's long-term results only need to perceive what makes communities successful. The founders of the co-operation have been, for a very long time, European technology themes, and Severin launched group initiatives in Berlin's EyeEm service and Kristoffer, who constructed an ecosystem behind establishments like #BeTech, Mosaik, CPH: DOX and The Hive Brussels. In her work, the couple first skilled how necessary a group and affiliation could possibly be in building sustainable businesses, brands and grassroots initiatives. At the similar time, they said that the formation of the group was in constant change thanks to new technologies and digital instruments. It was a want to further discover the opportunities and challenges of the group that introduced the couple together to work all the time.

Right now, collaboration has turn into a fixture for the European technology ecosystem and organizes regular Community Leadership Summits, a podcast, and an annual analysis publication, The State of Communities. I sat with Kristoffer and Severin to study a little bit extra about the 2019 Communities State of affairs Evaluation and their work in collaboration.


Hey Kristoffer and Severin, thank you for joining immediately! If you’d like to start, might you inform us a little about cooperation? Why do you assume communities are so necessary and what have you ever needed to build in partnership?

Severin: All of us have a widespread want to belong. It has all the time been there. What is new is that conventional possession buildings, comparable to families and religions, have been changed extra by liquid communities which might be virtual and fascinating. The deal becomes a huge half of the rising number of manufacturers understanding the worth of the group. And technology has allowed us to join with anybody, anyplace. That's why I consider that communities are part of a great change in the approach they join and construct relationships. We're simply at the starting.

Kristoffer: Communities are nonetheless a relatively new concept in business. Sadly, many brands continue to think about social media management and customer service. Everyone seems to be necessary, however labeling them in the group is reductive. Communities are some of the most versatile and significant social organisms we have. We began to discover how communities thrive – with and without business function

Kristoffer, you’ve been at the starting of a quantity of Community initiatives in the European ecosystem. For instance, you arrange The Hive in Brussels and also you have been additionally part of the founding group that met in Belgium #BeTech. Can you tell us a little about these experiences and what they discovered about group improvement?

Kristoffer: Traditionally, our worth is related to consumption. I simply worth coffee at the moment I drink it. The whole business has designed optimization of the worth chain to produce and sell for consumption.

With communities it's totally different. Value is usually not in consumption but in input. For each # BeTech and The Hive Brussels, those that acquired the most worth from the initiatives have been additionally the ones who participated most. In fact, not everyone has the time, assets or motivation to participate equally, so it’s important to create totally different ranges of participation

. Nevertheless, I assumed, in truth, a lot of what I have discovered each initiatives, so if anybody is interested, you’ll be able to read the story Behind #BeTech and Hive Brussels Operations Guide. It makes me smile that the very first thing I share in the playbook is "First First".

Earlier than you began collaborating, Severin was the chief of the group at EyeEm, recognized for its enthusiastic group of photographers and artwork lovers. What have been the largest samples of this expertise, and what made you want to apply these classes to your work?

Severin: The large question! I attempt to summarize it in three key classes: First, we have all the time set the group first and developed our product and business mannequin in shut cooperation with the core members. That is the ultimate ROI for funding. I’m satisfied that we would find a way to otherwise. Secondly, when we began in 2011, there were many photograph sharing packages that provided the similar options. All we have carried out in the group and with it – in our exhibitions, festivals, competitions and print magazines – we constructed a robust model that helped us to separate it. Right now EyeEm is the only photograph software from that era that is still robust next to Instagram. Finally, I’ve met individuals from throughout the world who discovered their ardour for images EyeEm via. Individuals have changed their profession, traveled the world, discovered their closest buddies. The truth that you have got been half of the event, there’s one factor of which I’m very proud of. I nonetheless really feel excited to work with communities right now.

Collaboration works with some of the world's greatest manufacturers and organizations to help their group improvement.

Kristoffer: In the Community audit report 2018, one of the most necessary findings was that there is typically a conflict between the firm and why the firm needs to create a group. and why members are available: If corporations build communities to develop, members can be a part of communities. It is extremely essential for the group to fulfill each pursuits and we typically see that it spends time creating a robust and customary objective.

Severin: In the event you're a model or group, it's essential to start small. Many assume you can construct tens of millions of communities in a single day. This, of course, does not work. When we work with brands, we map the journey that takes from the first discovery to turning into a core member. We then develop varieties to get individuals from one stage to one other. A superb example of this is the Stack Zero Grant program we've been working with with Samsung NEXT. The VC's first step was to make a connection to the decentralization ecosystem meaningfully. We at the moment are building this basis and further creating Stack Zero as a educating and mentoring program.

What can a highly effective group do for a corporation?

Severin: There one can find the greatest skills and ideas. It impacts culture and your staff. It can assist you attain out to people who find themselves most essential in your activity and values. When you’re in close contact with the group, it’s essential to keep forward of the competition.

Kristoffer: As we speak, virtually anything could be copied from code and design to business models and hardware. Nevertheless, trust and relationships can’t be copied. If there’s a robust group in the group, it’s a competitive benefit that other organizations are virtually unimaginable to repeat.

What are the most necessary challenges for the group to hold together? How have you learnt that the group is booming and when have you learnt that it wants intervention?

Severin: When individuals stop working towards, you understand something is fallacious. It's like you're driving a lifeless horse. Don't journey a lifeless horse.

Collaboration organizes regular events and an annual Community Leadership Summit. As our lives reside increasingly more online, it is nonetheless essential that communities be introduced together personally. What are the belongings you do at the Community Management meeting and what are the most necessary tasks?

Severin: We are discussing summits like research seminars. Each summit has a totally different matter that we try to explore in depth. Anybody concerned is a researcher. It’s both critical and fun at the similar time. Ultimately we have a joint dinner and drinks collectively. It's a real-time connection, nothing can ever exchange it.

Kristoffer: The last word objective of the Community Management Assembly is to create a regular area for peer group discussions around the themes closest to our hearts and minds. Members should apply for an invite and we won’t settle for anybody we couldn't imagine on stage. We aren’t inviting audio system, however we are going to negotiate amongst the people who find themselves looking for the summit. Even speaking about the stage is a bit strange as a result of most of the summit time is used for smaller fractional periods, the place we have assistants to be sure that everybody gets heard and the conversation continues.

There’s additionally a podcast in collaboration. Who do you invite in your program and what are the fascinating belongings you discovered from them?

Severin: Podcast is our research device by which we attempt to invite many individuals to share their views. We had social media activists, as Khalid Albaih talked about Arab Spring, author Claire L. Evans tells about the story of the first feminine group builders on the Internet. At the similar time it will get fairly philosophical and practical. In the end, we attempt to collect classes about what the group means in many various contexts, and we supply new concepts for group builders to implement their own practices.

Are you able to inform us a little about the state of communities? What are the fascinating things this yr?

Severin: Communities standing is an annual survey, which goals to learn how individuals relate, participate and participate at present and in the future. This yr, we focus a lot on social media. Our relationship with social media is evolving and we are reconsidering its position in our lives. The observations we have acquired up to now are quite confusing…

How can individuals take part in this yr's Community Report?

Go and fill it here.

What's next for you and

Kristoffer: We've lately changed the landing page for our publication. Beforehand, it was a basic “subscription” button, but now it is a brief type asking what they would like to participate in. From the outdoors, it seems to be like it is a small change, however for us it is a vital step in the direction of more careful consideration of understanding as a network where everyone who is a component of the network promotes the activity of creating extra significant relationships round the world

Severin: The subsequent summit is coming 6. September 2019 in Copenhagen. It is best to be a part of!

Thank you Kristoffer and Severin!